Swatch

Something rather different today. Not a Texas Timex (hence the subject line reference above for those that didn’t connect), just a Timex. Quartz, yes, this has been a soft spot for me of late having sworn off such battery powered technology for many years

When I started paying attention to high horology - long before I could actually afford one - I was heavily influenced by the Holy Trinity marketing. I considered PP, AP and VC to be absolutely pure, independent family owned (or at least privately owned) m

is the only Luxury watch manufacturer to make a limited set of their watches available for legitimate & warrantied purchase in the US "PX system". That is to say, the on-base shopping for members of the military that is tax free. For many, this is their f

When I was younger (let's say late 1980's) my dream watch was an Omega Speedmaster. I was more or less 1100 euro back then, today it's close to 8000 euro A Plastic Swatch was 40 euro .... Today a similar Swatch is between 60 and 100 euro Omega: +627% Swat

On GO as a brand. Let’s not forget that Swatch initially kept the enthusiasm and scope but then this somewhat petered out. Fortunately due to the terms of the deal for state support in Saxony the majority still needs to be done in Glashütte, meaning that

The GO PanoRetroGraph in white gold, ref. #60-01-02-02-06, one in a series of 150, circa 2002, with a hand-wound integrated column wheel chronograph and countdown function with chime. Notice the gong at the perimeter, the use of German silver, the engrave

Something very different today but that makes me happy nonetheless, this little (big for swatch at 36mm) automatic swatch from 92 that still works like a charm (very impressed as it seems also impossible to open the case without breaking it if it would re

…I’m deadly serious. I have two of these 34mm Neon Swatch (different colours). They honestly give me the same level of “hit” that having a Chronometre Bleu on the wrist does. This happiness can be derived from several different aspects of watches for us.

said Omega was way down, dropped from 3rd to 5th in revenue or some other important metric. Swatch group sent an open letter to Morgan Stanley vigorously denying the data (the report also concluded Longines was way down), but it certainly seems something